The Standard For Measuring Customer Experience In Retail
Independent store visits. Real customer focused outcomes. A single score that shows how retailers actually perform.
We provide retailers with a consistent and standardised way to measure customer experience, combining the CXS framework with customer feedback, independent store visits and performance reporting.
Whether you want to measure customer experience across your own stores, track performance over time, or gain an independent view of how your stores actually perform, The Retail Report provides the framework and insight to do it.
CXS gives you:
• A consistent Customer Experience Score (CXS)
• A clear measure of success, friction and sentiment
• Independent store assessments and customer focused observations
• Reporting and benchmarking to identify where experience can improve
A standardised view of how retailers actually perform for their customers.
SERVICES
CXS Survey
Licence to use our proprietary CXS framework to measure experience consistently across stores.
Capture customer feedback using a simple, structured and standardised approach.
CXS App & Reporting Dashboard
Coming Soon:
Track CXS scores across stores, monitor trends over time and identify where customer experience is improving or falling behind. Updated live as new data is collected.
Your competitors are being measured. Find out where you stand.
The score doesn't lie, CXS reveals what your customers are actually experiencing, store by store, visit by visit. Whether you're looking for a single trial report or a full regional benchmark, getting started is straightforward.
Ready to see how your stores score?
About CXS
CXS is a simple, standardised way to measure customer experience in store.
It answers three questions:
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Did the customer achieve what they came to do
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What friction did they face during the visit
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What was their overall impression
Each visit produces a score from 1 to 10.
CXS turns in-store experience into something measurable and offers actionable insights.
Why It Matters
Most retailers rely on internal metrics and customer surveys.
These often miss what actually happens in store and what obstacles customers face daily.
The Retail Report provides an independent, consistent view of:
• How stores perform in real conditions
• Where customer experience breaks down
• How retailers compare to competitors
This allows teams to focus on the issues that actually impact customers.
